lego movie Revision

sunday 9th February 20147:27 in-between dancing on ice on ITV Premier inn, BT, British Heart Foundation and confused. com,

over 6 million views seen it live and an extra 1.1 million searched it up and views it on youtube within  1 week

in 2014 it was the biggest selling audience

social media - twitter the use of the hashtage the lego movie, it increased 5x after the release of the advert

news revision

explain 2 ways newspapers are funded.

newspapers are funded in 2 ways. one of them being ads. and the other is sales of the newspaper.
newspapers are funded in a variety of ways. two of the most obvious are income from the newspapers advertising sold space to advertisers and the cost of the newspaper its self when we buy the newspaper. newspapers sell space in their newspaper to advertisers who then target audiences through the range of products and services advertised within the pages of the newspapers. the cost of the newspapers also bring revenue.

GUARDIAN VALUES AND BELIEFS

Political alignment of the guardian is the labour party

their values are social democratic liberal views  which means they 'care about humans'

the guardian also doesn't like sensationalism- meaning they don't like click baiting.

they believe in holding the powerful to account. e.g Theresa may, Donald Trump

they value multiculturalism, they are not racist, etc. they disagree with BREXIT.

"the representations features in the observer reflect its values and beliefs". How far do you agree with this statement. 

in your answer you must; 

• Analyse the representations featured  in the extract with references to the observers values and beliefs.
• make judgements and draw conclusions about how far you agree with the statement  

 the observers front cover on the left of the booklet shows a clear example of the observer newspaper "caring about humans". this is shown on the bottom half of the newspaper with the large headline,"Suicidal children face long delays for care". This proves an example of the observer's front cover showing its views and beliefs. Further more, this one example of the Observer "caring for humans" it also opens the window to show another example of their views and that is,criticising the Conservative government (that they disagree with their views) that they are cutting the budget for 'mental health crises'

the harry styles thingy

Explain how and why producers of radio programmes target different audiences. refer to the Radio 1 live lounge to to support your answer. 

BBC Radio 1 is BBC's flagship radio stations, specialising in modern popular music and current chart hits. BBC radio 1 has a specific target audience age ranging from 15 to 29 year olds. BBC  radio 1 has lost lots of listeners over the past few years due to online music, to combat this they have brought out features such as  live lounge to rival online music, BBC Live lounge is section where they get famous artists for live acoustic live sessions which are also available for download.

producers of radio programmes target different audiences. one way the achieve this is by making live acoustic sessions available to stream via multiple websites such as youtube, BBC radio app. by making these sessions available on these websites,(mainly youtube) this allows for - the radio producers to reach their target audience because this is where they will spend most of their time on the internet.  along with the app, there is the feature to download the sessions so people can listen to it at anytime even offline and this feature will also appeal to their target audience-(mainly the younger end to their target audience - 15 - 20) 

The Live song on live lounge by Harry Styles attracted their target audience  and possibly lower because Harry is a big name in the music industry and he is very popular amongst the younger girls.

exam dirt

• question 1 

the use of background sound,for example the chatter of other diners and digetic  music in the background of the scene in the dining room connotes the calm, relaxing and normality of the storm 0

question 2

CAMERA WORK also depicts the police’s POV as the police are shown mostly in close-up, extreme close ups and medium close ups – often shot at low angle – this shows the action from their POV as you see their emotion/see them as people and, because of the low camera angles, you naturally view them as having a higher status. BY CONTRAST the criminals are shown mostly in long shots, medium long – often from a high angle and sometimes as CCTV footage connoting that they are the social problem for the police to solve rather than the characters you should see the point of view of.

SOUND: the sound depicts the narrative from the POV of the police because the majority of diegetic dialogue that progresses the narrative is given to the police, making them seem human and likeable with lines like,”________” and “______” showing the stress of their job and their personality. By contrast, the criminals just have threatening diegetic dialogue like, “________.” Furthermore, non-diegetic music is used differently for the police and criminals – for the police it is upbeat and exciting connoting they are the heroes while for the criminals it is foreboding and tense connoting they are the stereotypical villains (Propps).    

tabloid hybrid broadsheet

news 1960's

news what is the purpose of news

what is the purpose of news

• inform 
• educate
• entertain
• profit
• influence 

useful facts

• newspapers are not PSB (like the BBC) they are commercial publications. Over three quarters (77.8%) of the brattish press is owned by a handful of billionaires. Over a quarter (27.3 per cent) of the press is owned by lord Rothermore and 24.9 per cent by Rupert Murdoch - between them these two men have over 50 per cent of the printed press
• newspapers and their online publications (example of synergy and convergence) are not legally obliged to provide a un-biased public information service. there are ethical and moral codes of conduct but the printed press is self regulatory industry. 

The History of news 

news is no longer a spectator sport because of the internet. you can now be a passive spectator, creating your own news and sharing media

I would say news is better now because of the ways you can view it. for example, you can now view news on virtually anything, ranging from a phone, tablet, computer possibly even a smart fridge. although you could argue that news was better back then because there was not a thing called 'fake news' so anything you seen you believe.

a broadcast of news 

gender

youth

"adholscene is inherently a time of storm and stress when all young
people go through some degree of emotional and behavioural up-
heal, before establishing a more stable equilibrium at adulthood."

lego tv ad

in dancing on ice at 7:25pm on sunday 9th February 2014 - five  days before the movie launched- itv broadcast a worlds first, and ad break made entirley out of lego

the ads were for


the heart foundation
bt
premier inn
lego movie trailer 



the lego movie did a worlds first with people getting hyped over it and sharing it all over social media . kids would of found it interesting because its a commercial out of lego, old people would of found it  funny because its a familiar advert but made out of lego

cuffs review

bbc police drama called cuffs.

cuffs is an unusual tv police series drama, it mixes black comedy with a light storyline. it is fairly realistic and fast pased as in 1 episode we see the two main officers on many police calls following standard calls a normal police officer would face on a day to day basis.

television industriesownership

to explore the history of ownership in two key channels

the bbc, the bbc stands for british broadcasting corporation and was created for 'educating and entertaining . the bbc has things to do with all over the country such as raido, tv/news

the bbc has a number of 9 seperate channels BBC One, BBC Two, BBC Four, CBBC, CBeebies, BBC News, BBC Parliament, BBC Alba)

mission,vision adn values
to provide impartal news and to help people understand and engage with the world around them, to support learning of all ages, to show the most creative, highest quality and discintive outpu130.t and services to reflect represent and serve diverse.

the era of two competing brordcasters itv and the bbc, is reffered by many as the golden age of broadcasting in the uk. the two institutions had full control overthe progrtammes as they produced them in house

paragraph on the title sequence in cuffs and how it would attract a viewer

how does this title sequence show the genre and attract the viewers

this title sequence shows the genre and attracts the viewer through colour. the use of bright and happy colours such as yellow. this title sequence attracts the viewers because they are attracted to the bright and happy colours and associate this with the show.

video games

a company would make a video game version of their movie for a number of reasons

to get people who are interested in video games into the movie

to make people feel like they are in control of the movies story line

to make people think they are directing a movie of their own because you can control the actions and the choices the character makes

also releasing a video game would bring in lots of revenue for the company and because of this revenue and high traffic to the video games and movies could possibly give them inspiration to keep making videogames and or movies.

Promoting Media Revision Wk3 - homework

Promoting Media Revision Wk3 - homework


the Lego movies TV campaign was so successful because of the scenes from the movie that would interest the audience the most. this was such things as using big movie stars such as batman. the people watching this will be all ages. parents remembering their childhood and wanting to watch the movie and young children / children wanting to watch their favourite toys own movie.


the definition of synergy in marketing is the following:  Synergy in marketing is when two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone. For small businesses, which often the lack of the funds for an aggressive marketing budget, the key to achieving marketing synergy is in multiple, low-cost initiatives.


lego use this in their advantage to promote their movie. a lot of funds went on making the actuall movie so to save money by re using the movie clips in their trailer. this would already save them money.

lego movie posters

there are 15 lego posters 13 of them are of the main lego characters in the film the other 2 are promoting the move

releasing these posters of the characters brought in revenue because kids watching might have a favourite character in the film and want a poster for their bedroom wall.

also, releasing these posters will attract viewers to the film if they recognise the lego character especially older people they could possibly remember plying with lego as a kid and want to go watch the movie

or if children see a poster around they could want to go see the movie

these movies have been turned into videogames

video game/movie

1. the simpsons. the simpsons games have been mentioned many times in simpsons episodes aswell as the movie. the

3. world of warcraft. woc is a popular game made into a movie in 2016

4. need for speed. the popular video game series need for speed was made into a movie in 2014

wasys you can promote a film

here are a few ways that you can advertise a movie

poster - put posters in cinemas or in areas where they are located to attract audiences 
advert - put adverts after tv shows to mainly attract viewers
trailers - advertise trailers on social media sites to attract views 
merch - sell merchandise to attract more viewers
game collab - collaborate with a already popular video game to help draw viewers to your movie
lego - do a collaboration with lego or a existing game/toy to help grow your movie
                                                                 

some avengers information

the avengers 1965

itv made the avengers
it was a 9 o clock show which means that anybody over the age of 15.
both genders.
it is also the first drama that had a female
social grade b -e
the tv show first aired on 7 January 1961

lego audience

t

the lego movie is a u rating

the primary audience is family


the movie appeals to kids who play lego because when kids are playing with lego they use their imagination and creat a story or a mini movie so this movie is a chance for their imagination to come to life

this movie appeals to to parents who used to play with lego when they were young and also play it with their kids because its a throwback for them and they can have some good memorys that they had when they were young and if they play it with their kids then like the first point they might have a mini story together so that will come to life

Music Videos

  Music Videos

Case Study Options

Revision Task: How Does Diegetic & Non-Diegetic Sound Represent the Target Audience?

Song Title & Band/Artist:

Target Audience (age/gender/nationality/social grade):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).	caskey clubhouse i aint here she want the sex
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).	my favourite catch fraze is fuck you pay me
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	im serving pills im in in the moment ... you just cash that cheque from the unemployment
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”	if she wanna fuck
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	double cups the new cash money
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.	my partna stole your chain
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

Song Title & Band/Artist:

Target Audience (age/gender/nationality/social grade):

Representation Theory/Quote	Lyrics that support this theory
Laura Mulvey (1975) argued women in the media are used as; ‘Erotic objects of desire for males on screen and in the audience,’ (Mulvey, 1975).
Gauntlett (2002) argues males in the media still follow traditional stereotypes as they are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett, 2002).
Mackillon argues something slightly difference, ‘Males are now shown as sexual objects of desire who are more concerned with image,’ (Mackillon, 2002).
Stanley Hall argues youths are; ‘depressed’ and are likely to seek excitement through; crime, sex, drink/drugs,’ (Hall, 1904).	I'm serving pills
Dick Hebdige (1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,” and “Youth as trouble maker.”
Richard Butsch (1992) who says working class males in the media are presented as; "Incompetent and ineffectual, often a buffoon, well-intentioned but dumb. In almost all working-class series, the male is flawed, some more than others..	my faverouite catchfraze is fuck you pay me
S.Hall said in 1981, blacks are stereotyped as; "The social problem," (Hall, 1981) and this is a stereotype that has been embraced by Hip-Hop culture.
Malik points out the obvious 1998); “Many feel that Black and Asian audiences are still not sufficiently catered for and that insensitivity towards issues of race and ethnicity still exist. The reality of a lived multiculturalism is not represented in the British media."
Keith Gandal's, in 2007 he said that target audiences are drawn in by the; "Sentimental rags-to-riches story,"

cuffs exam practice

CUFFS EXAM PRACTICE 

• Why was the pre watershed scheduling of 8pm significant in terms of the representations they could offer (3 marks)

the pre watershed scheduling was significant because of the themes explored in the episodes. `The episode begins with a shot of a nudist beach with a shot of a mans bum. this can be offensive to people some which is only one reason why they had the pre Water scheduling.

another example of them doing this the theme of suicide. the use of suicide and other similar themes makes the 8pm watershed significant. it is significant because if suicide was on before 8pm it could have a negative effect on younger audiences therefore making the watershed significant