BBC Radio 1 is BBC's flagship radio stations, specialising in modern popular music and current chart hits. BBC radio 1 has a specific target audience age ranging from 15 to 29 year olds. BBC radio 1 has lost lots of listeners over the past few years due to online music, to combat this they have brought out features such as live lounge to rival online music, BBC Live lounge is section where they get famous artists for live acoustic live sessions which are also available for download.
producers of radio programmes target different audiences. one way the achieve this is by making live acoustic sessions available to stream via multiple websites such as youtube, BBC radio app. by making these sessions available on these websites,(mainly youtube) this allows for - the radio producers to reach their target audience because this is where they will spend most of their time on the internet. along with the app, there is the feature to download the sessions so people can listen to it at anytime even offline and this feature will also appeal to their target audience-(mainly the younger end to their target audience - 15 - 20)
The Live song on live lounge by Harry Styles attracted their target audience and possibly lower because Harry is a big name in the music industry and he is very popular amongst the younger girls.
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