Promoting Media Revision Wk3 - homework
the Lego movies TV campaign was so successful because of the scenes from the movie that would interest the audience the most. this was such things as using big movie stars such as batman. the people watching this will be all ages. parents remembering their childhood and wanting to watch the movie and young children / children wanting to watch their favourite toys own movie.
the definition of synergy in marketing is the following: Synergy in marketing is when two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone. For small businesses, which often the lack of the funds for an aggressive marketing budget, the key to achieving marketing synergy is in multiple, low-cost initiatives.
lego use this in their advantage to promote their movie. a lot of funds went on making the actuall movie so to save money by re using the movie clips in their trailer. this would already save them money.
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