there are 15 lego posters 13 of them are of the main lego characters in the film the other 2 are promoting the move
releasing these posters of the characters brought in revenue because kids watching might have a favourite character in the film and want a poster for their bedroom wall.
also, releasing these posters will attract viewers to the film if they recognise the lego character especially older people they could possibly remember plying with lego as a kid and want to go watch the movie
or if children see a poster around they could want to go see the movie
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