the lego movie is a u rating
the primary audience is family
the movie appeals to kids who play lego because when kids are playing with lego they use their imagination and creat a story or a mini movie so this movie is a chance for their imagination to come to life
this movie appeals to to parents who used to play with lego when they were young and also play it with their kids because its a throwback for them and they can have some good memorys that they had when they were young and if they play it with their kids then like the first point they might have a mini story together so that will come to life
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