Music Videos
Case Study Options 

Revision
Task:
How Does Diegetic &
Non-Diegetic Sound Represent the Target Audience?
Song Title & Band/Artist:
Target Audience (age/gender/nationality/social
grade):
Representation
Theory/Quote
|
Lyrics
that support this theory
|
Laura
Mulvey (1975) argued women in the media are used as; ‘Erotic objects of
desire for males on screen and in the audience,’ (Mulvey, 1975).
|
|
Gauntlett
(2002) argues males in the media still follow traditional stereotypes as they
are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett,
2002).
|
|
Mackillon
argues something slightly difference, ‘Males are now shown as sexual objects
of desire who are more concerned with image,’ (Mackillon, 2002).
|
|
Stanley
Hall argues youths are; ‘depressed’ and are likely to seek excitement
through; crime, sex, drink/drugs,’ (Hall, 1904).
|
|
Dick Hebdige
(1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,”
and “Youth as trouble maker.”
|
|
Richard Butsch (1992) who says working class males in the
media are presented as; "Incompetent and ineffectual, often a
buffoon, well-intentioned but dumb. In almost all working-class series, the
male is flawed, some more than others..
|
|
S.Hall said in 1981, blacks are stereotyped
as; "The social problem," (Hall, 1981) and this is a stereotype
that has been embraced by Hip-Hop culture.
|
|
Malik points out the obvious 1998); “Many feel that Black and Asian audiences
are still not sufficiently catered for and that insensitivity towards issues
of race and ethnicity still exist. The reality of a lived multiculturalism is
not represented in the British media."
|
|
Keith Gandal's, in 2007 he said that target
audiences are drawn in by the; "Sentimental rags-to-riches story,"
|
Song Title & Band/Artist:
Target Audience (age/gender/nationality/social
grade):
Representation
Theory/Quote
|
Lyrics
that support this theory
|
Laura
Mulvey (1975) argued women in the media are used as; ‘Erotic objects of
desire for males on screen and in the audience,’ (Mulvey, 1975).
|
|
Gauntlett
(2002) argues males in the media still follow traditional stereotypes as they
are shown as, ‘Alpha males who control the action with violence,’ (Gauntlett,
2002).
|
|
Mackillon
argues something slightly difference, ‘Males are now shown as sexual objects
of desire who are more concerned with image,’ (Mackillon, 2002).
|
|
Stanley
Hall argues youths are; ‘depressed’ and are likely to seek excitement
through; crime, sex, drink/drugs,’ (Hall, 1904).
|
|
Dick Hebdige
(1988) argued youths are stereotyped as mixed metaphors of; “Youth as fun,”
and “Youth as trouble maker.”
|
|
Richard Butsch (1992) who says working class males in the
media are presented as; "Incompetent and ineffectual, often a
buffoon, well-intentioned but dumb. In almost all working-class series, the
male is flawed, some more than others..
|
|
S.Hall said in 1981, blacks are stereotyped
as; "The social problem," (Hall, 1981) and this is a stereotype
that has been embraced by Hip-Hop culture.
|
|
Malik points out the obvious 1998); “Many feel that Black and Asian audiences
are still not sufficiently catered for and that insensitivity towards issues
of race and ethnicity still exist. The reality of a lived multiculturalism is
not represented in the British media."
|
|
Keith Gandal's, in 2007 he said that target
audiences are drawn in by the; "Sentimental rags-to-riches story,"
|
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